AI Data Center Boom Raises Power Supply Questions for Rural America

NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade England UK_Liam Carter via AdobeStock_1573070273.jpg

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade, England, United Kingdom.

Photo by Liam Carter via Adobe Stock

NASHVILLE, TENN. (RFD NEWS) — A new assessment is highlighting increased risks of electricity shortages in the United States, as demand for power continues to rise. Growth in data centers and the expanding digital economy are placing additional strain on the grid, prompting questions about potential impacts on rural power systems.

Jim Matheson, CEO of the National Rural Electric Cooperative Association (NRECA), joined us on Wednesday’s Market Day Report to discuss findings from the latest Long-Term Reliability Assessment.

In his interview with RFD NEWS, Matheson outlined key highlights from the report, including growing concerns about whether electricity supply can keep pace with demand in the coming years. The assessment points to several factors driving the situation, including the rapid expansion of data centers, increased electrification across sectors, and shifting resources in energy generation.

“No question: data centers and artificial intelligence use a lot of power,” Matheson said. “There are other factors driving electric demand as well, including a growing economy. But a lot of people are now using artificial intelligence for search functions, and that uses far more electricity than the traditional search engines did. If the United States wants to compete globally in the new world of artificial intelligence, we need to have the power infrastructure to support those data centers. Some have even said it’s a race between the United States and China. If we want to win that race, we have to make sure the power is there.”

Matheson also discussed what these developments could mean for rural communities that rely on electric cooperatives for reliable, affordable power, and what steps may be needed to strengthen grid reliability moving forward.

“It’s interesting because rural electric co-ops serve more than half the landmass in this country, [and] many of these data centers are looking to locate in rural areas,” he explained. “What we want to make sure of is that they pay their fair share. Existing consumers shouldn’t see their electricity rates go up because of these new large loads coming onto the system. If we negotiate the right deals, this could be a win-win for rural America and for the data centers. But the devil is always in the details, and we need to make sure we protect the consumers we serve.”

He was also in Nashville this week for the association’s annual NRECA PowerXchange meeting, where cooperative leaders gathered to discuss the future of rural power and the challenges facing the electric grid. Finally, Matheson recaps their PowerXchange event, shares his biggest takeaways from the discussions, and explains how those conversations could shape the path forward for the nation’s electric cooperatives.

Related Stories
Rural employers are slightly more optimistic, but labor shortages and renewed price pressures continue to limit growth across farm country according to a
American Soybean Association President Caleb Ragland shares the soybean sector outlook following the announcement of farm aid to offset losses for U.S. row crop growers.
Sen. Deb Fischer, of Nebraska, mentioned that Congress pushing through year-round E15 sales will do more to help commodity growers than more farm aid, which is currently a reality.
Sen. Moran joins us to discuss the farm aid package and the financial reality faced by row crop farmers in his home state of Kansas.
Tariff relief and new trade agreements may temper food costs by reducing import costs.
Grain farms still have strong balance sheets, but another stretch of low profits will force hard cost cuts, especially on high-rent, highly leveraged operations.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Cotton demand depends on demonstrating performance and reliability buyers can rely on, not messaging alone.
Read the full press release published by the U.S. Department of Agriculture.
Lily Pryer’s passion shows how National FFA members are making an impact in classrooms and communities all across Rural America.
A look at the legislative year ahead as lawmakers return to Washington with a slate of trade concerns to tackle in 2026—from new Chinese tariffs on beef imports to the USMCA review this summer.
Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.
Farmer Bridge Assistance payments provide immediate balance-sheet support heading into 2026, but remain a short-term bridge rather than a substitute for long-term market recovery.
Rural Lifestyle & Entertainment Shows
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
The affable and unassuming international singing star Daniel O’Donnell is one of Ireland’s best known performers – from Australia to Alaska.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.