All About: America’s Heartland


“America’s Heartland” takes you inside the world of agriculture — the number one industry in the U.S. — to meet the unforgettable people and places who provide food, fuel, fiber, and energy for people across the nation. This magazine-style, half-hour series, is produced by KVIE in Sacramento, CA.

Back in 2005, we opened our first episode with the line “America’s heartland is more than a place; it’s a state of mind.” More than 170 episodes and 700 stories later, it’s still true. America’s Heartland captures both the challenges and triumphs of farm and ranch families across the U.S., and showcases their commitment to quality food and animal safety, and environmental stewardship. America’s Heartland brings positive, heartfelt stories about American agriculture to viewers in both urban and rural areas. Our agenda has led us on journeys of all kinds to all 50 states and as far away as China, Egypt and Morocco, where American farmers offer both their products and their knowledge. Our viewers learn how American farmers share their concerns about food safety, sustainability, animal welfare and protecting the environment.

Sponsors include Farm Credit, the United Soybean Board, and the American Farm Bureau Foundation for Agriculture. Additional production and promotion assistance is provided by the American Soybean Association, The National FFA Organization, National Corn Growers Association, National Cotton Council, National Association of Wheat Growers, United Egg Producers, and U.S. Grains Council.