American Wool Assurance: a new tool focused on animal welfare

Sheep producers have a new tool to help get their wool to market. It focuses on year-round care with an emphasis on animal welfare.

The American Sheep Industry Association is proud to have been one of the first U.S. livestock groups to develop animal care guidelines decades ago, including having the foresight to create and release the first version of the Sheep Care Guide in 1996.

Building on this legacy and that of other key sheep production guidelines, the American Wool Assurance program focuses on year-round animal care related to sheep production with an emphasis on animal welfare connected to wool production.


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