The Little League World Series is happening right now through next week, and Beef. It’s What’s For Dinner is getting in on that excitement. They are a sponsor of the event and are looking at bringing on new customers for some of the best products American producers have to offer.
“As we continue to analyze who already loves beef and eats it, and who needs even more encouragement, we are getting more sophisticated with our segmentation. We want to continue to tell the younger generation about the benefits of beef. It’s a group that is important to us, and we are always looking for ways to catch their attention and to be in their decision set more often than not,” said Jennifer Nealson.
NCBA tells the Oklahoma Farm Report they are focused on the younger crowd, and the additional benefits beef can have for teens.
