Americans are tightening grocery budgets as food costs stay high.
Circana data shows beef is holding strong, making up more than half of fresh meat sales, which is good news for cattle producers.
Meanwhile, plant-based alternatives are starting to lose ground. In-store branded products are on the rise as shoppers hunt for deals and value.
People are shopping more often but buying less each trip, and many are blending grocery runs with dining out while trying to cut food waste.
Beef demand at the grocery store is not just showing up on the shelves.
Cull cow prices are hitting record highs as tight cattle supplies and strong ground beef demand push markets higher.
The National price for 85% lean cull cow topped $300 per hundred pounds last week.
USDA reports retail ground beef prices also hit record levels in June.
Higher U.S. tariffs on Brazilian beef could mean fewer imports, which helps support domestic cull cow prices.
Producers could now have a choice: sell now or hold cows for next year’s calves. If more cows are slaughtered, it could slow herd rebuilding into 2026.
Marilyn Schlake with the UNL Department of Agricultural Economics joined us for a closer look at the evolving role of livestock sale barns.
January 27, 2026 12:19 PM
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Meat stocks rose seasonally but remain below last year overall, while tighter butter inventories could support dairy prices, and belly stocks warrant close watch for pork markets.
January 26, 2026 03:00 PM
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Rising import pressure and tougher export competition are likely to persist into 2026, supporting domestic supplies while capping export growth.
January 26, 2026 09:56 AM
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The National Cattlemen’s Beef Association and Public Lands Council published a joint press release regarding the advancement of legislation to delist the Mexican Gray Wolf from the Endangered Species Act.
January 23, 2026 05:05 PM
Placements and marketings beat expectations, but declining on-feed totals and feeder constraints keep the supply story supportive for cattle prices into 2026. Dr. Derrell Peel, with Oklahoma State University, joined us to break down cattle-on-feed numbers and provide his broader market outlook.
January 23, 2026 04:40 PM
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USDA Rural Development Director for Kentucky, Travis Burton, joined us to discuss the Princeton facility (formerly Porter Road Meats), now backed by the USDA, and its role in expanding domestic meat processing capacity.
January 23, 2026 03:39 PM
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Pennsylvania Farm Show scholarship recipient Elizabeth Dice discusses her award, her background in farming, and her path forward in the agriculture industry.
January 23, 2026 01:48 PM
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Analysts say a Supreme Court decision on tariffs could reshape protein markets, strain U.S.-China trade, and force farmers to rethink global demand strategies.
January 21, 2026 12:03 PM
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Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
January 20, 2026 02:47 PM
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