Florida citrus growers have had their share of challenges, from disease to hurricanes. However, industry leaders are now turning to California to help bridge the gap.
“California has been serving a role in helping to continue to provide this really premium quality fresh, not from concentrate juice for some of our premium brands that we find in Florida and helping to keep that market access open,” said Dr. Maria Zansler, Director of Economic and Market Research with the Florida Department of Citrus.
Zansler says there are big profits to be had with citrus, adding California growers could boost their bottom lines by selling their fruit for juice.
“The leading sources of orange juice that Florida processors are receiving in the middle of Florida’s challenging supply issues are from Brazil and Mexico by and large, but there are these niche markets in California that can help supply that, and certainly as we’re working to shore up our production once again following terrible hurricane events, that is helping to keep that market supply going.”
Right now, the top orange on the market is valencia, but there is a slight decline. Zansler adds navel oranges are also put into “not from concentrate” juice as well.
Kentucky Firefighters Jonathan and Lonny Epley and Extension Agent Leann Martin tell us about a new portable grain bin rescue tool, and its potential to enhance safety for farmers and first responders nationwide.
March 13, 2026 03:03 PM
·
Tennessee Ag in focus: Commissioner Holt shares his farm economy outlook, the TNFB honors a cotton legacy, and TN 4-H and FFA leaders discuss support for the next generation of agriculture in Tennessee.
March 13, 2026 02:46 PM
·
China’s stricter inspection rules prompt Cargill to pause soybean exports from Brazil, briefly lifting U.S. soybean prices as traders anticipate potential shifts in global trade, as export demand remains supportive across all major U.S. commodities.
March 13, 2026 12:57 PM
·
Farm Bureau economist Dr. Faith Parum explains how geopolitical dynamics in the Middle East could further tighten fertilizer movement, increase fuel costs, and complicate planting decisions for U.S. farmers this spring.
March 12, 2026 03:57 PM
·
Farm CPA Paul Nieffer explains the Farmer Bridge Assistance payment limits, provides clarity on new legislation, and offers advice for producers considering business structure adjustments.
March 12, 2026 03:31 PM
·
Dr. David Anderson with Texas A&M University AgriLife Extension discusses how geopolitical tensions and the Middle East, along with export disruptions in the Chinese market, will shape cattle markets in the months ahead.
March 12, 2026 12:54 PM
·
