Complicated For All Involved: Canada’s red meat industry is monitoring the new “Product of USA” rule

Canada’s red meat livestock sector is monitoring developments after the USDA’s announcement of the final “Product of the USA” rule.

Coming into effect in 2026, only beef and pork products derived from animals that have been born, raised, slaughtered, and processed on American soil would qualify for the new “Product of the USA” label.

The Canadian Pork Council and Cattle Association say that these rules are among the most strict in the world and resemble the mandatory country-of-origin labeling rules, which were abolished in 2015.

The Executive VP of the Canadian Cattle Association says that this could largely disrupt trade.
“It’s a big issue for many feeders in Texas, Kansas, and Nebraska that bring a lot of Canadian feeder animals. This rule basically disqualifies that trade, which has been pretty important to a number of U.S. producers as well,” Dennis Laycraft explains.

He says that as we get closer to 2026, when the rule goes into effect, he thinks that the American industry will see the rules as extremely complicated for all involved.

Agriculture Shows
Pivot Bio is dedicated to creating exciting innovations and opportunities for valued customers, including all-new original programming that connects viewers with more powerful ideas as we work together to build the future of agriculture. These shows engage, enlighten, and entertain farmers and communities while supporting organizations like FFA,
Host and comedian Charlie Berens presents each state with commentary, fun facts and thought-provoking questions. These fast-paced, light-hearted episodes explore what makes America, and what Americans make. Chances are something will surprise you.
Farm Next, a new Pivot Bio Original series produced with Farm Progress, is where some of the greatest minds in agriculture take center stage to showcase the next big thing in ag.
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.
Join markets specialist Scott Shellady, better known as the Cow Guy, as he covers the market-close, breaking down headlines that drive the commodities and equities markets with commentary from respected industry heavyweights.