Cotton Industry Pushes New Strategy to Expand Demand

Cotton groups are looking to expand domestic demand as producers face tight margins.

cotton bud with the sunset_Photo by Kelli via AdobeStock_386673555.jpg

A cotton bud framed by a sunset.

LUBBOCK, Texas (RFD News) — Cotton groups are pushing a strategy to increase use of U.S.-grown fiber as producers face low margins and competition from synthetic products. Plains Cotton Growers Vice President Keith Patrick says the Buying American Cotton Act remains a major industry priority.

Patrick says the proposal would expand cotton markets rather than function mainly as another farm safety-net program. Supporters are looking for a legislative vehicle that could move the measure before year-end.

The National Cotton Council says the bipartisan proposal would use tax incentives to encourage more U.S. cotton, yarn and fabric in consumer products. The organization says the administration has also expressed support.

Patrick says the effort complements USDA’s Great American Cotton Plan and broader industry work to rebuild domestic demand. He also points to renewed consumer interest in natural fibers as an opportunity.

Producers can help by telling their own stories and connecting consumers with the people behind the crop, Patrick says. Cotton groups are also promoting natural fiber messaging as they compete against polyester and other synthetics.

Farm-Level Takeaway: Cotton groups are looking beyond farm programs toward new demand incentives and consumer interest in natural fibers.
Tony St. James, RFD News Markets Specialist

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

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