Produced by Eddie Spear (Zach Bryan, Brandi Carlile, Billie Eilish), “S.O.B” was teased by a series of social media posts that earned over 2.3M views across Instagram and TikTok. The new single follows Sam’s recently released Live EP 001 and his debut EP, Million Eyes, which was released last fall and features “Straight and Narrow,” which has over 206M global streams and is RIAA Gold-certified. The EP also features deeply moving tracks such as “Dancing In The Sky” and “All That I Have,” with the latter declared one of Billboard’s “7 Must-Hear New Country Songs.”
Named Billboard‘s October 2023 Rookie of the Month, Barber will spend much of his time on the road in coming months, highlighted by his biggest headline run thus far and his Stagecoach debut in April. The epic Till I Return Tour gets underway February 22 with most dates now sold out. In addition to Stagecoach, Barber is set to perform at a number of upcoming Bulls, Bands & Barrels events, bringing together rodeo and live music in arenas across the United States.