Business

Dairy Does More: Checkoff Launches New Campaign Highlighting Dairy Nutrition — With a Splash of Humor

Aris Georgiadis with Dairy Management Inc. joined us to discuss the “Dairy Does More” campaign and how it is working to boost demand for dairy.

April 10, 2026 02:10 PM • 
Marion Kirkpatrick, RFD NEWS STAFF

CHICAGO (RFD NEWS) — The Dairy Checkoff is working to build demand by reshaping how consumers think about dairy foods through a new campaign focused on nutrition and a fresh, humorous approach.

Aris Georgiadis with Dairy Management Inc. joined us on Friday’s Market Day Report for a closer look at the “Dairy Does More” campaign.

In his interview with RFD NEWS, Georgiadis explains how the campaign highlights dairy’s health and wellness benefits while using humor to better connect with today’s consumers. He also outlines the platforms where the campaign is running and the response it has received so far.

Looking ahead, Georgiadis discusses the effort’s long-term goals and how it aims to drive stronger demand for dairy products.

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Marion Kirkpatrick
Marion Kirkpatrick
Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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