CHICAGO (RFD NEWS) — The Dairy Checkoff is working to build demand by reshaping how consumers think about dairy foods through a new campaign focused on nutrition and a fresh, humorous approach.
Aris Georgiadis with Dairy Management Inc. joined us on Friday’s Market Day Report for a closer look at the “Dairy Does More” campaign.
In his interview with RFD NEWS, Georgiadis explains how the campaign highlights dairy’s health and wellness benefits while using humor to better connect with today’s consumers. He also outlines the platforms where the campaign is running and the response it has received so far.
Looking ahead, Georgiadis discusses the effort’s long-term goals and how it aims to drive stronger demand for dairy products.
Related Stories
Shaun Haney, Host of RealAg Radio, discusses President Trump’s move to halt trade talks with Canada and Mexico over a commercial about tariffs launched by the Government of Ontario.
She saw him play besides greats like Dolly Parton, Bob Dylan, Conway Twitty, and more.
John Appel with the Farmers Business Network (FBN) joins us for a closer look at the 2026 Crop Protection Market Outlook Report.
A fast-moving series of trade signals from the White House and key partners is resetting the near-term outlook for U.S. agriculture.
