FarmHER + RanchHER is sponsored by:

Dirt Diaries: Mother-Daughter Duo Behind TrailblazHER Co. Reflect on Their Success Spotlighting Rural Women

Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.

ALBERTA, CANADA (RFD-TV) — A mother-daughter duo is wrapping up an inspiring chapter in their entrepreneurial journey, celebrating years of spotlighting and sharing the stories of women across rural North America.

Jan and Erin Johnson, founders of TrailblazHER Co., joined us on Thursday’s Market Day Report to talk about their work, which includes a podcast and a magazine, and what is next for them.

The two have worked together for more than 25 years, combining creativity and passion for rural storytelling. Around the time of the pandemic, they launched TrailblazHER Magazine, a project born out of necessity and driven by purpose. The pair recently released The Farewell Issue, marking the end of an incredible chapter for their brand.

Jan and Erin also appeared on this week’s Dirt Diaries podcast with Kirbe Schnoor to discuss their journey and what listeners can expect from the episode. They say they hope people take away a message of perseverance, creativity, and the power of women supporting women in rural communities.

Dirt Diaries: New Episodes Every Thursday

Subscribe wherever you get your podcasts to hear new episodes of Dirt Diaries every Thursday! And don’t forget to rate and review! We want to know what you think of the show! You can also watch the video version of Dirt Diaries on our YouTube page or listen to each episode on Rural Radio Sirius XM Channel 147 on weekends at 5 AM ET and 4 PM ET.

LEARN MORE

Related Stories
Shaun Haney with Real Ag Radio joined us to break down the USMCA review and what Canadian producers and exporters should be watching in the months ahead.
Farm CPA Paul Neiffer joined us to break down the application process for Stages 1 and 2 of the USDA’s Supplemental Disaster Relief Program, and what farmers can expect as the deadline approaches.
Museum explores how early car makers played a part in advancing agriculture
Dr. Jeffrey Gold with the University of Nebraska joined us to explain public health in rural communities and highlight resources residents can access to stay healthy
Sponsored
Matt Dolch with Syngenta discusses rootworm pressure, the latest trait technologies, and how corn growers can plan for 2027.
ASFMRA’s Howard Halderman gives an update on Corn Belt farmland values, buyer activity, and what to expect for the rest of 2026 as geopolitical tensions and bridge payments move

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Farm Bureau officials say the findings underscore mounting pressure on producers heading into the 2026 growing season, with input costs continuing to outpace farm income.
Corey Rosenbusch with The Fertilizer Institute joined us to discuss supply chain disruptions and what farmers should watch as global tensions impact fertilizer markets.
U.S. Secretary of Agriculture Brooke Rollins announced the availability of over $275 million in grant funding in FY2026 for the specialty crop industry in the United States through three USDA programs.
Natalie Roy from AgriSafe Network talks about women’s role in agriculture and the increasing need to address their unique health and safety needs as they form a larger part of the workforce.
In honor of Oral Cancer Awareness Month, Dr. Jeffrey Gold shares how disparities in dental care impact rural Americans and why early detection is important.
While the Farm Bill is top of mind right now, it is far from the only issue getting attention in Washington.
Lewie Pugh, with the Owner-Operator Independent Drivers Association, discusses EPA DEF system changes and what they mean for the supply chain and fuel costs.