FarmHER + RanchHER is sponsored by:

Dirt Diaries: Mother-Daughter Duo Behind TrailblazHER Co. Reflect on Their Success Spotlighting Rural Women

Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.

ALBERTA, CANADA (RFD-TV) — A mother-daughter duo is wrapping up an inspiring chapter in their entrepreneurial journey, celebrating years of spotlighting and sharing the stories of women across rural North America.

Jan and Erin Johnson, founders of TrailblazHER Co., joined us on Thursday’s Market Day Report to talk about their work, which includes a podcast and a magazine, and what is next for them.

The two have worked together for more than 25 years, combining creativity and passion for rural storytelling. Around the time of the pandemic, they launched TrailblazHER Magazine, a project born out of necessity and driven by purpose. The pair recently released The Farewell Issue, marking the end of an incredible chapter for their brand.

Jan and Erin also appeared on this week’s Dirt Diaries podcast with Kirbe Schnoor to discuss their journey and what listeners can expect from the episode. They say they hope people take away a message of perseverance, creativity, and the power of women supporting women in rural communities.

Dirt Diaries: New Episodes Every Thursday

Subscribe wherever you get your podcasts to hear new episodes of Dirt Diaries every Thursday! And don’t forget to rate and review! We want to know what you think of the show! You can also watch the video version of Dirt Diaries on our YouTube page or listen to each episode on Rural Radio Sirius XM Channel 147 on weekends at 5 AM ET and 4 PM ET.

LEARN MORE

Related Stories
Patrick De Haan with GasBuddy joined us to discuss diesel price volatility and what farmers can expect as geopolitical tensions continue to impact energy markets.
Strong ethanol exports support long-term growth in corn demand.
Roger McEowen of the Washburn School of Law discusses the lack of legal expertise in rural areas and a new program in Kansas aimed at addressing the issue.
Jake Charleston from Specialty Risk Insurance Agency recapped an Oklahoma auctioneer contest and recent industry events, showing how stakeholder feedback helps insurers gauge market conditions and risk management needs.
Pat Hord with the National Pork Producers Council joined us to recap producer meetings in Washington and discuss key policy priorities including Prop 12 and agricultural labor.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

The Farm Monitor takes us along to see how they’re leaning on technology to improve poultry production.
Students say the program builds confidence, teamwork and a sense of purpose.
Roger McEowen breaks down the EPA’s updated dicamba regulations and shares what farmers need to do to remain compliant under the new rules this growing season.
Jarrod Hardke with the University of Arkansas break down extreme drought conditions, shifting planting decisions, and the impact of rising input costs on Arkansas agriculture this season.
Oklahoma livestock economist Dr. Derrell Peel helps us break down the April Cattle-on-Feed report and what it signals for herd rebuilding, supplies and prices moving forward.
Tariff refunds are underway, potentially returning billions to importers, as agriculture groups push for a larger role in trade policy and investigations.