FarmHER + RanchHER is sponsored by:

Dirt Diaries: Mother-Daughter Duo Behind TrailblazHER Co. Reflect on Their Success Spotlighting Rural Women

Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.

ALBERTA, CANADA (RFD-TV) — A mother-daughter duo is wrapping up an inspiring chapter in their entrepreneurial journey, celebrating years of spotlighting and sharing the stories of women across rural North America.

Jan and Erin Johnson, founders of TrailblazHER Co., joined us on Thursday’s Market Day Report to talk about their work, which includes a podcast and a magazine, and what is next for them.

The two have worked together for more than 25 years, combining creativity and passion for rural storytelling. Around the time of the pandemic, they launched TrailblazHER Magazine, a project born out of necessity and driven by purpose. The pair recently released The Farewell Issue, marking the end of an incredible chapter for their brand.

Jan and Erin also appeared on this week’s Dirt Diaries podcast with Kirbe Schnoor to discuss their journey and what listeners can expect from the episode. They say they hope people take away a message of perseverance, creativity, and the power of women supporting women in rural communities.

Dirt Diaries: New Episodes Every Thursday

Subscribe wherever you get your podcasts to hear new episodes of Dirt Diaries every Thursday! And don’t forget to rate and review! We want to know what you think of the show! You can also watch the video version of Dirt Diaries on our YouTube page or listen to each episode on Rural Radio Sirius XM Channel 147 on weekends at 5 AM ET and 4 PM ET.

LEARN MORE

Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, adding a decade of experience in the digital side of broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Global trade teams and summit discussions highlight expanding opportunities for U.S. corn and ethanol exports as nations explore renewable fuel options and reduced-carbon energy pathways.
The Louisiana cotton crop is the smallest on record, but strong yields are a silver lining. LSU AgCenter’s Craig Gautreaux reports from northeast Louisiana.
Soybean farmer and Arkansas Lt. Gov. Leslie Rutledge highlights why the U.S. trade standoff with China is especially critical for Arkansas producers.
NEFB President Mark McHargue provides an update from the Husker State, where farmers are working hard to bring in one of the largest harvests in recent years.
Todd Miller, CEO of Head Honchos, shares about his business offering to ease agricultural labor shortages.