FarmHER + RanchHER is sponsored by:

Dirt Diaries: Mother-Daughter Duo Behind TrailblazHER Co. Reflect on Their Success Spotlighting Rural Women

Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.

ALBERTA, CANADA (RFD-TV) — A mother-daughter duo is wrapping up an inspiring chapter in their entrepreneurial journey, celebrating years of spotlighting and sharing the stories of women across rural North America.

Jan and Erin Johnson, founders of TrailblazHER Co., joined us on Thursday’s Market Day Report to talk about their work, which includes a podcast and a magazine, and what is next for them.

The two have worked together for more than 25 years, combining creativity and passion for rural storytelling. Around the time of the pandemic, they launched TrailblazHER Magazine, a project born out of necessity and driven by purpose. The pair recently released The Farewell Issue, marking the end of an incredible chapter for their brand.

Jan and Erin also appeared on this week’s Dirt Diaries podcast with Kirbe Schnoor to discuss their journey and what listeners can expect from the episode. They say they hope people take away a message of perseverance, creativity, and the power of women supporting women in rural communities.

Dirt Diaries: New Episodes Every Thursday

Subscribe wherever you get your podcasts to hear new episodes of Dirt Diaries every Thursday! And don’t forget to rate and review! We want to know what you think of the show! You can also watch the video version of Dirt Diaries on our YouTube page or listen to each episode on Rural Radio Sirius XM Channel 147 on weekends at 5 AM ET and 4 PM ET.

LEARN MORE

Related Stories
Rep. Randy Feenstra, R-IA, details how the “One, Big, Beautiful Bill” Act (OBBBA) supports farmers, biofuels, and rural communities with tax breaks, crop insurance relief, and ag infrastructure.
Jake Charleston of Specialty Risk Insurance shares risk-reduction strategies to help cattle producers prepare for a successful year ahead.
RealAg Radio host Shaun Haney explains why the 2026 USMCA review could directly affect dairy access, produce competition, and export reliability for U.S. farmers and ranchers.
Higher yields are cushioning lower acreage, but reduced production could support firmer potato prices into 2026.
Canada’s new voluntary Grocery Sector Code of Conduct will take effect on Jan. 1, a goodwill effort to promote fairness and transparency between retailers and support farms that sell directly to stores.
Concerns over Chronic Wasting Disease are fueling a long-standing legal battle between Minnesota regulators and deer farmers. The case could soon reach the state’s Supreme Court with broader implications for agriculture.
National Land Realty’s Jeramy Stephens shares his outlook on farmland market trends, which remain under close watch as new federal assistance programs roll out — with experts analyzing potential impacts on land values, buying, and stability.
Michelle Perez shares more about the American Farmland Trust’s resource to help farmers and producers plan soil health improvements.

Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, adding a decade of experience in the digital side of broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

National Sorghum Producers CEO Tim Lust said farmers face a challenging year with strong supply, murky trade conditions, and uncertain access to their largest market: China.
RFD-TV Markets Expert Tony St. James breaks down the state of agribusiness and harvest progress across the U.S. for the week of Monday, September 15, 2025.
Missouri Cattle RanchHER Alda Owen joined us on Monday’s Market Day Report to talk about the all-new episode of FarmHER + RanchHER, which premieres on Thursday, Sept. 19!
U.S. trade talks with China resume, but meat industry leaders say dealing with shifting demand and market uncertainty is nothing new in this side of the ag sector.
Tariffs are pushing up input costs, with fertilizer prices rising $100 per ton and machinery costs climbing due to steel and parts duties.
Year-round sales of E-15 are another major topic on Capitol Hill, which, according to Rep. Adrian Smith (R-NE), is one issue up for debate this session with significant bipartisan support.