LINCOLN, Neb. (RFD-TV) — As the new year begins, many people are focused on starting — and sticking with — healthier habits. On Rural Health Matters, experts from the University of Nebraska are offering guidance tailored to the unique challenges facing rural communities.
Dr. Jeffrey Gold, president of the University of Nebraska, joined us on Wednesday’s Market Day Report to discuss why New Year’s health resolutions can be difficult to maintain and how people can take a more realistic approach to improving their health in 2026.
In an interview with RFD-TV News, Dr. Gold explained why motivation often fades after the start of the year and why many people struggle to stay committed to their goals. He emphasized the value of focusing on small, manageable habits rather than overwhelming resolutions that can be hard to sustain.
Dr. Gold also discussed the differences between rural and urban health challenges, including limited access to gyms and grocery stores in rural areas. He addressed how farm work and shift work can impact health, particularly when it comes to sleep and nutrition.
Additionally, Dr. Gold encouraged people not to give up when they fall off track, stressing that resetting goals is part of the process and that persistence matters more than perfection.
Before wrapping up the conversation, Dr. Gold shared final thoughts on working toward better health in 2026, encouraging realistic expectations and steady progress.
USDA Rural Development Director for Kentucky, Travis Burton, joined us to discuss the Princeton facility (formerly Porter Road Meats), now backed by the USDA, and its role in expanding domestic meat processing capacity.
January 23, 2026 03:39 PM
·
Farm CPA Paul Neiffer joined us to break down the recent Fifth Circuit Court decision overturning a prior Tax Court decision on self-employment tax for limited partners, the ruling’s impact on farmers, and potential next steps in Congress.
January 23, 2026 02:00 PM
·
Americans for Prosperity Arkansas Director Ryan Norris talks energy infrastructure, regulatory reform, and the role of critical minerals in supporting rural America.
January 23, 2026 01:54 PM
·
Pennsylvania Farm Show scholarship recipient Elizabeth Dice discusses her award, her background in farming, and her path forward in the agriculture industry.
January 23, 2026 01:48 PM
·
Mike Steenhoek with the Soy Transportation Coalition discusses supply chain challenges facing agriculture as snow, sleet and ice threaten most of the Eastern U.S.
January 23, 2026 01:36 PM
·
Congressman Adrian Smith of Nebraska joined us with the latest on efforts to secure year-round E15 sales.
January 23, 2026 01:12 PM
·
Brian Earnest, an animal protein economist with CoBank, shares insights into current demand trends and the challenges facing broiler production.
January 22, 2026 06:34 PM
·
University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.
January 21, 2026 01:26 PM
·
FWSSR Communications Director Matt Brockman discusses the event’s competitions, safety preparations, and family-friendly activities during the opening weekend.
From Junior Heifer Shows to Mustang Magic competitions, the 23-day event brings together 4-H and FFA participants, livestock enthusiasts, and families to celebrate North Texas’ rich Western heritage.
January 21, 2026 01:03 PM
·
