The markets have seen their share of ups and downs lately, making risk management all the more important.
One ag economist says all farmers need to go back to the basics.
“Let’s go back to some core basic strategies that we can pull out of the bag for our marketing plans. One of those is to recognize that, number one, you, as a farm manager, are not fast enough to chase the marketplace. Things are happening so quickly. The volatility is so high that you can’t chase the market, so the challenge is how do we try to get out in front of this?” said Frayne Olson.
Olson says farmers need to sit down and crunch the numbers, then decide what price they are willing to sell at.
“And a lot of that is based on your cost of production and the cost of storage. Those are things that you know and have much more direct control over.”
Olson adds that placing orders ahead of time can help you capitalize on acceptable prices, saying it helps avoid impulsive decisions during market volatility.
Tyler Schuster is an ag industry advocate who mentors and supports the next generation, especially women finding their place in the cattle industry.
February 09, 2026 12:35 PM
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NCBA Chief Counsel Mary-Thomas Hart breaks down CAFO permits, EPA enforcement, and what cattle producers need to know as rules continue to evolve.
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Rebuilding domestic textiles depends on automation and vertical integration, not tariffs or legacy manufacturing models.
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RFD NEWS correspondent Frank McCaffrey spoke with U.S. Congressmen Henry Cuellar (D-TX) and John Rose (R-TN), who say bipartisan cooperation will be key to getting the Farm Bill to the president’s desk.
February 09, 2026 11:46 AM
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The EPA has approved over-the-top dicamba applications for the 2026 and 2027 growing seasons, outlining new rules that impact herbicide use for U.S. crop producers.
February 09, 2026 11:32 AM
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Top issues facing the beef industry took center stage at CattleCon this year in Nashville.
February 06, 2026 04:58 PM
