Farmers need to go back to the basics to manage today’s markets, according to an economist

The markets have seen their share of ups and downs lately, making risk management all the more important.

One ag economist says all farmers need to go back to the basics.

“Let’s go back to some core basic strategies that we can pull out of the bag for our marketing plans. One of those is to recognize that, number one, you, as a farm manager, are not fast enough to chase the marketplace. Things are happening so quickly. The volatility is so high that you can’t chase the market, so the challenge is how do we try to get out in front of this?” said Frayne Olson.

Olson says farmers need to sit down and crunch the numbers, then decide what price they are willing to sell at.

“And a lot of that is based on your cost of production and the cost of storage. Those are things that you know and have much more direct control over.”

Olson adds that placing orders ahead of time can help you capitalize on acceptable prices, saying it helps avoid impulsive decisions during market volatility.

Related Stories
The Washington Tree Fruit Association says this is not surprising and notes the USDA has offered a lifeline to growers while they transition away from the cannery market.
October 29 – November 1, 2025
Large animal veterinarian Dr. Rosalyn Biggs with Oklahoma State University warns producers may not be prepared for the real threat of New World Screwworm.

LATEST STORIES BY THIS AUTHOR:

Livestock profits are propping up overall sentiment, but crop producers remain cautious amid tight margins and uncertain policy signals.
Farmers for Free Trade Executive Director Brian Kuehl shares more about the tour to gather farmers’ insights on the economic challenges they face in the ag economy.
Recent U.S.–China trade developments provided a small lift for soy markets, though most traders are waiting for concrete purchase data before making major moves.
Wheat futures briefly hit a three-month high before retreating as the markets wait for word on whether the deal will actually happen.
According to the new report, seven out of ten rural bankers support President Trump’s recent trade steps with China, expressing cautious optimism about future export potential.
Dr. Jeffrey Gold discusses ways families can approach changes in aging loved ones over the holiday season and manage care with compassion and empathy.