The Ford Bronco is back.
Ford Motor released photos and video of the much-awaited relaunch of the vehicle, which developed a large fanbase after being discontinued in 1996.
“While the 2021 Bronco makes for one thrilling adventure partner, this isn’t its first rodeo,” Ford says on its website. “In 1966, this new breed of off-road vehicle stampeded onto the scene and into wild hearts everywhere, setting the mold for the modern SUV.”
Ford also introduced the Bronco Sport, which is expected to be the first model available. According to Ford, they will arrive in dealerships by the end of the year. The Bronco will follow next spring.
Ford says the cars were “torture-tested” in the Johnson Valley Desert, which is home of the Baja 1000, an incredibly difficult off road race.
“The all-new Ford Bronco family has been tested under extremely grueling conditions to ensure it was tough and capable enough to wear the iconic Bronco nameplate,” Ford says. “That’s why we can proudly say the legend has returned – and it’s ready for fun.”
The Bronco comes in both two and four-door styles starts at $29,995. You can find more information and reserve a car here.
“The Bronco Family is vast, with a reach as far as you’re willing to take it and a legacy that spans generations. And the tree keeps getting bigger, Ford said. “At its core, a wild spirit takes root, raring to take you outdoors, off-road, and to places you’ve never gone before.”