Fruitful Follows: fruit growers turn to social media to market to younger demo
Marketing strategies for fruit growers have shifted during the pandemic. Some are trying to find new ways to get their fruit to the market, and others are looking for new strategies altogether.
Industry leaders say that their target market is getting younger, so they are reaching them through social media.
“We’re doing a lot more with the online shopping sites. We’re doing sponsored search and we’re doing banner ads, and we’re trying to ensure that we get that impulse sale when consumers are not necessarily going to the store, or for those consumers who are doing some shopping online and shopping in-store,” according to Pear Bureau Northwest President Kevin Moffitt.
The Pear Bureau Northwest says that the Millennial and Gen X households make up 61 percent of purchases in the United States.