Gerber accepting applications for next spokesbaby


For the 10th consecutive year, baby food company Gerber is looking for its next “spokesbaby” in a nationwide search.

“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” Gerber President and CEO Bill Partyka said in a news release. “We always strive to make each year of Photo Search bigger and better than the last, and we encourage families all over the country to submit their little ones for a chance to be a part of this special year with us.”

The babies are selected based on three criteria: visual appeal, expressiveness and consistency with Gerber’s heritage message.

Submissions are being accepted until Feb. 21. You can submit here.