Idaho’s governor says that his state is already seeing benefits from a recent virtual trade mission to Mexico. The nation bought nearly $225 million dollars in Idaho products last year, mostly in agriculture.
The Mexican Supreme Court recently opened access for Idaho potato farmers. When the pandemic brought trade trips to a standstill, Gov. Brad Little found ways to keep the lines of communication open.
According to Gov. Little, “We don’t want to disrupt the relationship we’ve got between existing businesses and Mexico, and then we want to do the introductory work for new products, new commodities, new services, and make those connections. The most redeeming thing about it was the speed with which we could do meetings, instead of being in a car down in Mexico or Guadalajara going from place to place.”
He says that the virtual trade mission also helped Idaho’s businesses improve their relationship with each other. He hopes to coordinate a similar effort with Asia.
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