Impossible Foods could have a $10 billion IPO

Plant-based retail food sales are up 27 percent year over year.

The $7 billion dollar industry is growing about twice as fast as the U.S. retail food market. Fifty-seven percent of households say that they purchased plant-based foods in 2020.

The largest category is alternative milk.

Cashing in on that growth, Impossible Foods is reportedly preparing for a $10 billion dollar initial public offering. This would be substantially more than the company’s value in a private funding round last year, which was $4 billion dollars.

According to Reuters, Impossible Foods could be looking at a tradition IPO or a special purpose acquisition company. Current backers include venture capital groups and several celebrities like Serena Williams and Jay-Z.


Impossible Burger sees amount of new customers double in each of the last six months

Technology and marketing is key for plant-based companies to survive

Tyson creates meatless shrimp

Center for Food Safety sues FDA over bleeding meatless burgers