Kansas rancher named Beef Advocate of the Year


Brandi Buzzard Frobose, a Kansas rancher and influencer, was named the 2019 Beef Advocate of the Year by the National Cattlemen’s Beef Association

The award is given annually to a Masters of Beef Advocacy program graduate to recognize his or her success in educating consumers about the industry and raising cattle.

Buzzard Frobose is the co-owner of the High Bar Cattle Company and a beef industry communications professional.

Her interest in the industry came at a young age when he joined her dad and grandpa and feedlots and later started roping and working with cattle on her own.

“As an exemplary advocate, Buzzard Frobose enjoys giving her fans and followers a glimpse into her life as a rancher and mom. She also frequently shares tasty beef recipes and candid perspectives on current beef events through her blog, Buzzard’s Beat, and across her social media channels. Her “door” is always open for people to ask questions. Brandi uses social media as a way of connecting, sharing and inspiring others about life on the ranch and raising cattle,” the NCBA said.

Her advocacy work, which she became increasingly passionate about it while working for the NCBA from 2013-2017, tackles complex issues like food labels, sustainability and beef’s role in a healthy diet.

Buzzard Frobose has been featured on CBS, Fox and MSNBC because of her social platforms. You can follow her on Instagram here and read her blog here.