Las Vegas Events and RFD-TV Agree on Partnership to Promote Cowboy Christmas/FanFest and NFR Experience



Michael Mack, Las Vegas Events (

(702) 260-8605 or (702) 349-0023 (cellular)

Sarah Chase, RFD-TV (

(402) 889-5152

Las Vegas Events and RFD-TV Agree on Partnership to Promote Cowboy Christmas/FanFest and NFR Experience

Partnership to include daily live show from Las Vegas and much more during the ten days of the Wrangler National Finals Rodeo

LAS VEGAS (July 17, 2013) – Las Vegas Events and RFD-TV, announced today a promotional partnership that will include pre-event features, live coverage from Cowboy Christmas/FanFest and additional citywide coverage of the NFR Experience.

A significant portion of the promotional elements will take place during the ten days of the Wrangler National Finals Rodeo, scheduled for Dec. 5 - 14 in Las Vegas. Known as the Super Bowl of Rodeo, the Wrangler NFR brings together the top 15 competitors in seven rodeo events. The NFR Experience includes more than 150 concerts, pre and post-event viewing parties, shopping and fan interactive areas, including the Cowboy Christmas Gift Show and FanFest at the Las Vegas Convention Center.

The partnership will begin immediately and includes pre-event promotional coverage of the NFR Experience and comprehensive daily features on the entertainment and western-themed elements that take place in Las Vegas during the Wrangler NFR. In addition, RFD-TV will produce a daily live program from Cowboy Christmas/FanFest that includes previews of the Wrangler NFR and interviews with Wrangler NFR contestants. RFD-TV will also feature segments on the post-event entertainment and performers scheduled to appear along the Las Vegas Strip and Downtown during the ten days and much more.

“This new partnership with RFD-TV provides a unique opportunity to increase the promotion of the NFR Experience,” said Pat Christenson, president of Las Vegas Events. “Every year, we look for new and innovative ways to bring the events surrounding the Wrangler NFR to fans in Las Vegas and around the country.”

With more than 300,000 square feet of show floor and just under 400 exhibitors from across the United States and Canada, the Cowboy Christmas Gift Show features unique products, including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. Adjacent to Cowboy Christmas, FanFest provides the ultimate interactive fan experience with 100,000 additional square feet featuring live music and entertainment, specialty food and beverage, a scaled replica Wrangler NFR arena, interactive booths, rodeo exhibits and more.

Launched in 2000, RFD-TV is the flagship network of Rural Media Group and serves the needs of rural America with agribusiness, equine, rural lifestyle and music & entertainment programming. RFD-TV, officially known as Rural America’s Most Important Network, is distributed into more than 41+ million households throughout the United States and is available online through the RFD-TV Country Club.

“This partnership reflects a solid move by RFD-TV toward the long-term promotion and integration of western sports coverage across our networks,” stated Randy Bernard, president and CEO of Rural Media Group. “There is a significant amount of untapped potential here and we feel now, especially with the launch of our new RURAL RADIO network, this is exactly the right time to build the momentum of western sports on a global basis. Both our television and radio networks are perfectly aligned at the right time to make an impact, and we’re excited about what we’ll be able to do with these broadcasts. This is the perfect fit for our audiences.”

A complete schedule of activities and RFD-TV programming elements in Las Vegas will be announced at a later date.

In 2013, the Wrangler NFR will run from Dec. 5 through 14 at the Thomas & Mack Center. For more information on the Wrangler NFR and the NFR Experience, please go to Additional information on RFD-TV can be found at

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About Las Vegas Events

Las Vegas Events is a private, not-for-profit organization that serves as the exclusive major special events agency for the city. Founded in 1982, LVE is funded by hotel room tax. Through
its Signature Event initiative, LVE has created a model to integrate all elements of special events and formally improve communication between event producers and Las Vegas’ hotel properties and sponsors. Since 1991, Las Vegas Events has produced, presented or supported more than 600 events.

About the Wrangler NFR

The Wrangler National Finals Rodeo (NFR), considered the world’s premier rodeo, features 10 straight days of the best in rodeo competition, with a total of 120 contestants competing every
night in seven events. Each December, the top 15 contestants, based on the 2013 PRCA World Standings, in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding qualify to compete at the Wrangler NFR.

About RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 international satellite radio station devoted to serving rural needs and interests. RURAL RADIO is slated to launch in the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the station are located in Nashville, TN and corporate headquarters are in Omaha, NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small
towns and on acreages. Details on SiriusXM at
Facebook: and Twitter @RURALRADIO80

About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the
flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family. RURAL TV produces rural business news covering commodity markets for both cash
and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is
produced. Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN. For more information, visit,, and Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet

CONTACT: Sarah A. Chase:, (Mobile) 402-889-5152