Livestock Lens Revolutionizes Ranch Record-Keeping

A new livestock tracking system makes record-keeping simpler. It’s called Livestock Lens, and it allows cattlemen to electronically track which animals are in which pasture.

The system uses RFID tags, and when the cow passes through a chute the antenna reads the tag and records the movement. The company also makes truck-mounted antennae for counting the cattle within 30 feet. The data is stored in the cloud and can be accessed online.