The 7th annual Mahindra National Dealers Meeting is underway in Indianapolis, Indiana. Dealers from across the U.S. and from 10 foreign countries are seeing the largest rollout of new equipment in Mahindra’s history.
This year’s theme is “Mahindra on the Rise.” Cleo Franklin, Chief Marketing Officer for Mahindra, speaks with RFD-TV’s Mark Oppold about Mahindra’s newly released equipment, how they are challenging traditions, their support for American agriculture.
Franklin also spoke about the company’s commitment to giving back to communities. Recently, Mahindra gave $1.5 million in donations and equipment toward relief efforts in the wake of Hurricane Harvey.
Not only does Mahindra support communities, they are also advocates for agriculture, driving for positive change through scholarships with National FFA, involvement in Women in Agriculture initiatives, and partnerships with FarmHer and RFD-TV to aid in the promotion of agriculture and its importance.