McDonald’s is encouraging its beef suppliers to reduce the intensity of antibiotic use.
The fast-food giant updated its 2018 policy to establish responsible use targets in 10 markets, making up 80 percent of its global beef supply chain. It comes after a two-year delay in reduction targets.
Critics say the plan does not detail a roll-out or a time-bound completion date, and the National Resources Defense Council says McDonald’s “chose optics over quality.”
The company says the intended outcome of its policy is antibiotic reduction, while still allowing sick animals to receive the proper treatment.
