Meat is having a moment and it is evident in the latest data from Kansas State University’s Meat Demand Monitor.
A K-State Ag Economist says that the resurgence has been driven by a shift in consumer habits and dietary interest.
According to Dr. Glynn Tonsor, “Meat is having a moment in the sense that we’re actually seeing a decline in the prevalence of vegan/vegetarian diets. We’re seeing more interest in meat protein in general. Just interest in having meat protein in our diet is growing here in 2025. Some of that has to do with a more active younger cohort, you know, physical fitness ‘demands’ more protein and meat and is benefitting from that. Those of us that watch probably too much TV see portein referenced in commercials more than we did a few years ago. So there’s a broder protein discussion going on here.”
While meat popularity is part of a larger trend this year, it is also taking center stage this holiday weekend on grills.
A USDA Livestock Analyst says that protein sales and deals are out there.
Dave Kestel, a farmer from Will County and member of the Illinois Farm Bureau, joins us to share a boots-on-the-ground update on the 2025 corn harvest.
October 03, 2025 02:30 PM
·
American Coalition for Ethanol’s Ron Lamberty shares the significance of California’s approval, opening up the country’s largest gasoline market to a cleaner-burning, often lower-cost fuel option.
October 03, 2025 01:12 PM
·
Treasury Secretary Scott Bessent stated this week that the government will intervene to help, following China’s withdrawal from the U.S. soybean market. One trader says the industry will remain in a holding pattern until Tuesday.
October 03, 2025 01:04 PM
·
Approximately 42,000 birds were affected in the outbreak, officials said.
October 03, 2025 10:50 AM
·
Beef demand could be influencing other economic sectors, as consumers adjust spending habits to prioritize higher-priced beef products.
October 02, 2025 01:39 PM
·
AFBF Economist Bearnt Nelson joins us with insights into current turkey flock sizes, HPAI concerns, and production impacts on holiday demand.
October 02, 2025 01:25 PM
·
