Meat is having a moment and it is evident in the latest data from Kansas State University’s Meat Demand Monitor.
A K-State Ag Economist says that the resurgence has been driven by a shift in consumer habits and dietary interest.
According to Dr. Glynn Tonsor, “Meat is having a moment in the sense that we’re actually seeing a decline in the prevalence of vegan/vegetarian diets. We’re seeing more interest in meat protein in general. Just interest in having meat protein in our diet is growing here in 2025. Some of that has to do with a more active younger cohort, you know, physical fitness ‘demands’ more protein and meat and is benefitting from that. Those of us that watch probably too much TV see portein referenced in commercials more than we did a few years ago. So there’s a broder protein discussion going on here.”
While meat popularity is part of a larger trend this year, it is also taking center stage this holiday weekend on grills.
A USDA Livestock Analyst says that protein sales and deals are out there.
President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
January 21, 2026 11:50 AM
·
Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
January 20, 2026 02:47 PM
·
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
January 20, 2026 02:04 PM
·
Congressional leaders signal momentum toward expanded, targeted farm aid to help producers manage losses and cash-flow stress in 2026.
January 20, 2026 11:48 AM
·
Protein-driven dairy growth is boosting beef supply potential, creating an opening to support rural jobs and ground beef availability.
January 19, 2026 01:00 PM
·
New Resource Makes It Easier for People to Access Data on Rural Development funded Projects in Rural Communities
January 19, 2026 11:50 AM
