Meat is having a moment and it is evident in the latest data from Kansas State University’s Meat Demand Monitor.
A K-State Ag Economist says that the resurgence has been driven by a shift in consumer habits and dietary interest.
According to Dr. Glynn Tonsor, “Meat is having a moment in the sense that we’re actually seeing a decline in the prevalence of vegan/vegetarian diets. We’re seeing more interest in meat protein in general. Just interest in having meat protein in our diet is growing here in 2025. Some of that has to do with a more active younger cohort, you know, physical fitness ‘demands’ more protein and meat and is benefitting from that. Those of us that watch probably too much TV see portein referenced in commercials more than we did a few years ago. So there’s a broder protein discussion going on here.”
While meat popularity is part of a larger trend this year, it is also taking center stage this holiday weekend on grills.
A USDA Livestock Analyst says that protein sales and deals are out there.
Iowa Secretary of Agriculture Mike Naig discusses market conditions, policy priorities, and his outlook for agriculture moving forward.
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NEFB President Mark McHargue recaps the Farm Bureau’s Annual Convention, producer sentiment in Nebraska, and discusses key issues facing agriculture.
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Congressman Dusty Johnson of South Dakota joined us to discuss key ag policy developments and his outlook for agriculture in 2026.
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House Agriculture Committee Democrats are calling for action on the Farm and Family Relief Act, warning that proposed SNAP cost shifts to states could reduce food assistance for low-income families amid ongoing tariffs and trade disruptions that continue to strain U.S. farmers.
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Record ethanol production and improving blending demand continue to support corn usage despite rising short-term inventories.
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Expanded school access to whole milk provides modest but reliable demand support for U.S. dairy producers.
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