The latest Dietary Guidelines say it is OK to give infants and toddlers beef. It is the first time this recommendation has been made for this age group.
Heather Buckmaster, Executive Director of the Oklahoma Beef Council, says it could pave the way for a new national campaign.
“Now, the campaign is directed by NCBA, a contractor the Beef Checkoff, and it’s called Beef in the Early Years, and it’s just the latest example of how the Beef Checkoff is really leading the way when it comes to emerging science that shows introducing solid foods like beef to infants and toddlers, helps them pack every bite with protein, iron, zinc, and choline, which is important for healthy growth and development,” Buckmaster stated.
NCBA is running national advertisements on digital and social media platforms.
Related:
NCBA beef is recognized in U.S. Dietary Guidelines
Ag industry reacts to Dietary Guidelines