Non-Meat Labels Cause Confusion

As more alternative meat options flood store shelves, health-conscious consumers say mixed marketing messages cause confusion.

According to research from The Center For Food Integrity, these shoppers value animal care, environmentally friendly production, and nutritious food. Scientists say dairy and meat are healthy, but conflicting reports claim plant-based meat is better for people, animals, and the planet. Livestock groups push to regulate labels to cut back on confusion.

Experts predict the alternative meat market to increase 3 and a half percent and non-diary drinks 13 percent by 2021.