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Soft equipment sales signal cautious farm spending as producers prioritize cash flow over expansion.
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Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.
Wed, 1/21/26 – 7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT
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Benchmark machinery costs against those of similar-sized, high-performing operations to inform equipment and investment decisions.
Farms and major food companies use AI to improve efficiency and forecast demand. Still, developers said that training AI for different uses is only possible with support from knowledgeable workers.
Larger operations maintain cost advantages, while softer equipment sales suggest producers are pacing machinery upgrades amid tighter margins.