In today’s digital age, it is all about the data. Extension specialists say it is valuable information both on and off the farm.
“Well, it’s extremely valuable data. It’s very valuable data, because a farmer can decide, I don’t need to put as much pesticide in this area and therefore helping to protect the groundwater and surface water, and so it has lots of benefits from that, but the greater value in that is the companies that provided this, whether it’s the seed, the fertilizer, the feed, whatever they provided, they’re gathering that data through the smart devices. They’re aggregating with a bunch of farms, and the good purpose is they’re trying to provide you with better products and services as a farmer. The part that’s not quite so fair is they’re creating all this data that they can then sell to third parties, and they’re making a lot of money off of it, and in some cases, it’s being sold to hedge funds that are then competing with farmers for the purchase of land,” said Bill Oemichen.
However, he says it is those off the farm that have him concerned, pointing to companies that sell your information.
“The part that’s not quite so fair is they’re creating all this data that they can then sell to third parties, and they’re making a lot of money off of it, and in some cases, it’s being sold to hedge funds that are then competing with farmers for the purchase of land.”
He says it is important to do your research when signing up for anything digital and to always read and understand the terms of service.
House Agriculture Chairman Glenn “GT” Thompson says the 2026 Farm Bill is bipartisan, with 82% of the bills incorporated into it receiving bipartisan support.
February 25, 2026 11:24 AM
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According to the Louisiana Department of Agriculture and Forestry, fire crews remain on alert statewide as Red Flag conditions persist. Officials warn that even contained fires can reignite quickly under current weather conditions.
February 24, 2026 05:46 PM
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Glyphosate and phosphorus are deemed critical to U.S. national defense, ensuring farmers’ access while signaling a shift toward regenerative agriculture. RealAg Radio host Shaun Haney shares insight on the Trump Administration’s move and what it could mean for U.S. farmers moving forward.
February 24, 2026 01:30 PM
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UNL Extension’s Troy Walz discusses the Nebraska Ranch Practicum, where sessions are held, how producers can get involved, and what ranchers can gain from participating in the program.
February 24, 2026 01:16 PM
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The Ranger Road Fire in the Oklahoma Panhandle is now 65% contained after burning nearly 300,000 acres over the past week. Kevin Charleston of Specialty Risk Insurance Agency discusses wildfire recovery, livestock insurance considerations, and the importance of preparedness for producers across the Southern Plains.
February 24, 2026 12:28 PM
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Ag leaders say President Donald Trump’s State of the Union is unlikely to spark major agriculture headlines, but ongoing tariff uncertainty and trade policy remain key concerns, as does the debate around glyphosate and the status of the next Farm Bill.
February 24, 2026 11:57 AM
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