Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Army National Guard Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

american flag wheat sunset_adobe stock.png

Adobe Stock

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Army National Guard veteran and Kubota Tractor Corporation President Alex Woods joined us on Wednesday’s Market Day Report to discuss the company’s year-round dedication to honoring American Heroes in agriculture.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

Related Stories
William Clark Green joins us to discuss Cotton Fest, the High Cotton Relief Fund, and the role of music and community in supporting Texas agricultural producers.
Huma says growers are placing greater emphasis on intensive management as soybean production continues to evolve
State President Riley Farris reflects on a year of service as thousands of members prepare to gather in Fort Worth.
The mobile bar, or “ComBar,” is built from a real combine harvester and celebrates the farmers behind beer made with U.S.-grown ingredients.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Corey Geiger joined us to discuss his career in the dairy industry, receiving the Holstein Association USA Distinguished Leadership Award, priorities for young producers, and major takeaways from the National Holstein Convention.
Whether you’re wrapping up a day in the field or simply enjoying a summer evening on the porch, tonight’s Strawberry Moon offers a beautiful reminder of the changing seasons.
RanchHER Caroline George Larson joins us to discuss her journey into ranching and publishing, storytelling in agriculture, and her upcoming chat on Dirt Diaries: The FarmHER + RanchHER podcast.
National Farmers Union President Rob Larew and National Potato Council CEO Kam Quarles discuss the Senate Farm Bill, farm safety-net priorities, supplemental aid, year-round E15, support for specialty crops, and federal agricultural policy.
The grants are designed to expand processing capacity, strengthen rural supply chains and improve access for livestock producers.
Animal health experts say every livestock operation should have a strong biosecurity plan in place regardless of its location.
Rural Lifestyle & Entertainment Shows
Opry Live is the premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.