Organic Valley transformed Rockefeller Center into a pop-up organic dairy farm

In honor of Climate Week NYC, Organic Valley Farmers recently turned Rockefeller Center into a dairy farm experience, highlighting the importance of the U.S. food system and the need to protect small family farms.

Organic Valley Farmer Owner, Jordan Settlage spoke with RFD-TV’s own Tammi Arender on the initiative’s background, what it entails, and what the feedback has been like.

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“Producers want those options for identification and traceability purposes that they were promised back in 2013, and that’s what made it controversial.”
“We need something to happen!”