People’s view of climate could affect plant-based meat sales

Plant-based and cultivated meat sales have had varied success. Now, researchers from the United Kingdom say ideologies over climate could be playing a big role.

Jennifer Yule with the University of Edinburg says image breeds the success of plant-based brands. She says how brands present the environmental benefits of their product influence the consumers they attract. For instance, taste and health appeal to both sides of the political spectrum, while environmental impact typically only applies to one side.

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