Potatoes are another heart-healthy food grown across rural America. Industry leaders are preparing for another good year.
“2025 looks good. We have a lot of great programs that we have in the market and will continue to have in-market to reach these audiences. The food service has lagged since the COVID period or since the pandemic period, but we’ve some indications that it’s coming back. Consumers are eating out more,” said Kim Brashears.
Exports are another big part of their outlook. Values reached a record $2.3 billion last year, with Mexico as a large buyer.
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The total value of the U.S. potato crop was $4.60 billion in 2024, representing an 8% decrease from the previous year.
Crop-specific shifts and strong prices highlight the variability of this year’s fruit and tree nut harvest, according to USDA data.
The USDA noted that peanut edible utilization season-to-date is down 3% on the year, despite overall stocks increasing.
“Those could’ve easily been our beans going over there. It goes to show that if that opportunity is there, China would be willing to buy.”