After years of battling misinformation, the potato industry is turning to AI for help. Experts say this new tool is helping them set the record straight, and the results already look promising.
“Right now, it’s working on Twitter, but we’re now expanding that out to other platforms as well,” explains Blair Richardson, President and CEO of Potatoes USA. “And we’ll be looking at Reddit, Instagram, Facebook initially, and then over time, even more. So, right now it’s all in a test stage. So, it’s pulling the data in and gives us examples of responses that it would generate.”
Richardson says creating innovative technology and upkeep are two separate costs, but in the long run, they will be well worth the upfront expenses.
“The initial investment is about half a million dollars,” Richardson said. “You know, once it’s created, there’s an ongoing operational cost to collect the data and pay for the computational power that is used to run the system. I mean, that is around $ 75,000 to $100,000 a year. So, as time goes on, you know, that’s less than the cost of a communications specialist in today’s world. And I think that it will be an exponential return on investment that we keep generating over many years.”
Jones Hamilton Company shares insights on herd health, efficiency, and innovation for cattle producers this year at NCBA CattleCon in Nashville.
February 05, 2026 03:07 PM
·
Jeramy Stephens of National Land Realty breaks down current trends in the farmland real estate market and how landowners should consider water availability and its impact on land values as they plan for the year ahead.
February 04, 2026 01:57 PM
·
We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.
February 04, 2026 12:38 PM
·
Todd Janzen with Janzen Schroeder Ag Law explains the updated ag data use agreement model and what it means for farmers and companies alike.
January 29, 2026 01:25 PM
·
Greater transparency into USDA-backed lending can help rural lenders and producers better assess credit availability and investment trends.
January 28, 2026 07:00 AM
·
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
January 20, 2026 02:04 PM
·
