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ProtectHer: The Weight We Carry

Premieres Wednesday, June 10 on RFD-TV
7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT

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NASHVILLE, Tenn. (RFD NEWS) — Mental health in agriculture takes center stage in a new RFD-TV special, “ProtectHER: The Weight We Carry,” hosted by FarmHER + RanchHER host Kirbe Schnoor.

The hour-long special focuses on the emotional challenges facing farmers and ranchers, including stress, isolation, uncertainty, and the pressures that often come with life in agriculture. Through conversations with advocates and leaders connected to the ag community, the program aims to continue an important discussion about mental wellness in rural America.

Guests featured in the special include Jessica Cabrera, the American Farm Bureau’s Managing Director, Member Engagement, and the Farm State of Mind initiative; Jeff Winton, Founder and Chairman of Rural Minds; and Rupa Mehta, creator and producer of Perfect Sundays and founder of NaliniKIDS.

Throughout the program, Schnoor and her guests discuss the stigma surrounding mental health in agriculture, the importance of community connection, and resources available to farm and ranch families. The special also highlights how organizations and individuals are working to ensure no one in agriculture feels alone.

The special is part of the ProtectHer initiative, led by FarmHER + RanchHER in partnership with Nationwide, which focuses on safety topics impacting rural families and agricultural communities.

For more information and resources, visit FarmStateofMind.org, RuralMinds.org, NaliniKids.org, and PerfectSundaysTV.com.

Watch the special when it premieres on Wednesday, June 10, at 7:30 PM ET only on RFD-TV. You can also stream the special with your annual subscription to RFD+

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Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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