Risk Manager Urges Farmers to Focus on Marketing Plans, Not Market Reports

Heather Ramsey says farmers cannot control how outside market participants react to government reports, but they can control their own marketing strategies.

WASHINGTON, D.C. (RFD NEWS) — A number of federal reports released this week captured the attention of agricultural markets, but risk managers say producers should avoid becoming too focused on individual data releases.

Heather Ramsey says farmers cannot control how outside market participants react to government reports, but they can control their own marketing strategies.

“We can definitely control the details that go into the marketing plan on our end,” Ramsey said.

She says risk management is about identifying the factors producers can control and taking action when market opportunities align with their plans.

Ramsey also encourages farmers to remain consistent throughout the growing season and avoid making emotional marketing decisions based on short-term market movements.

Related Stories
The initiative can also introduce U.S. wheat to new potential customers, creating relationships that may continue even after food aid programs end.
Kansas, North Dakota, and Nebraska are states where H-2A wage rates are increasing by roughly 20 percent in some cases.
For agriculture and rural businesses, the report showed higher margins in lawn, garden, and farm equipment and supplies retailing, while freight prices fell.
A federal court ruling and EPA review could bring clarity to manure-related air emissions reporting requirements.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Fordyce said the meetings give producers an opportunity to communicate directly with USDA officials about issues affecting their operations.
The Black Sea is a major export route for wheat, corn, and other agricultural commodities. Recent attacks, however, are disrupting exports from Russia and Ukraine.
The Big Grass Fire started in southeastern Oregon before spreading into southwestern Idaho.
Stronger processing and feed demand are supporting China’s soybean market, while Brazil remains the dominant supplier.
National Land Realty’s Jeramy Stephens says Midwest farmland sales remain strong, but high input costs, transportation expenses, and Farm Bill uncertainty are challenging producers.
The Woodford County Farm Bureau launched a Farm Aid Network connecting Illinois farmers in crisis with fellow producers willing to lend a hand.