Rural Health Matters: Staying Ahead of Cold and Flu Season

As flu season closes in, Dr. Gold outlines the steps to take when you get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

LINCOLN, Neb. (RFD-TV) — As colder weather sets in, cold and flu cases are expected to rise across the country. On this week’s Rural Health Matters segment on Market Day Report, we turned to the experts at the University of Nebraska to learn how to prepare for the season and protect ourselves and our families.

Dr. Jeffrey Gold, President of the University of Nebraska, joined RFD-TV News to share what to expect in the months ahead and the best ways to prevent illness. He noted that while cold and flu season follows a familiar pattern each year, early preparation is key to minimizing the spread and reducing the severity of infections.

In his interview, Dr. Gold emphasized the importance of prevention, from simple steps such as frequent hand washing and avoiding close contact with sick individuals to staying up to date on vaccinations. He also addressed the flu shot specifically, urging those who are eligible to get vaccinated as soon as possible to help protect themselves and vulnerable members of their communities.

Dr. Gold discussed the role of COVID boosters this season, advising that individuals should consult their healthcare providers to determine whether they should receive an updated vaccine in addition to their annual flu shot.

Finally, Dr. Gold outlined the steps to take if you do get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

University of Nebraska President Dr. Jeffrey Gold reminded viewers that proactive measures can significantly reduce both the spread and impact of seasonal illnesses. He encouraged everyone to prepare early and take steps to protect their health this fall and winter.

Related Stories
USDA will meet part of November SNAP benefits under court direction, citing insufficient funds for full payments.
According to the new report, seven out of ten rural bankers support President Trump’s recent trade steps with China, expressing cautious optimism about future export potential.
Dr. Jeffrey Gold discusses ways families can approach changes in aging loved ones over the holiday season and manage care with compassion and empathy.
Laramie Sandquist discusses Nationwide Agribusiness’s commitment to grain bin safety initiatives, including providing life-saving equipment and training to fire departments across the country.
Brooks York with Agri-Sompo discusses how this year’s pricing period played out and what it could mean for farmers heading into the end of the season.

LATEST STORIES BY THIS AUTHOR:

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.
Canadian tariffs would raise costs for potash, ammonia, and UAN, increasing spring fertilizer risk.
Lewis Williamson with HTS Commodities breaks down the outlook on grain storage and domestic supply chain strength as producers weigh planting decisions with forthcoming federal aid.
Experts say flooding the zone with more money could have unintented consequences without opening new markets for planted crops and inputs under significant pressure.
Julie Callahan was nominated earlier this summer by President Donald Trump, and U.S. Trade Representative Jamieson Greer told lawmakers she is ready to hit the ground running.
Ag Secretary Brooke Rollins signed six MAHA waivers for SNAP in Hawaii, Missouri, North Dakota, South Carolina, Virginia and Tennessee.
More Shows
Through scholarships, grants, endowments, junior livestock auctions, calf scramble program and show premiums, The San Antonio Stock Show & Rodeo impacts over 22,000 youth in Texas annually.
Dedicated to preserving the western way of life and promoting agricultural education to the Youth of Texas, the San Angelo Stock Show and Rodeo Association works year round to continue to bring top notch events to the West Texas Area.
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
In the harsh Australian Outback, water drillers Danyelle and Anthony Haigh give up their nomadic life of searching for water for cattle ranches, to offer their two sons, Heath and Theo, a more settled life. They swap water drilling for something they’ve never done before – farming!
Analiese Gregory is taking one of the biggest risks of her life: she’s left her successful career as a restaurant chef and bought a century-old cottage at the bottom of the world, in pristine Tasmania, Australia. We share her journey of discovery as she gets under the skin of her new home – and learns to live seasonally off the land, by hunting, fishing, and foraging.
The fourth and final event in Major League Fishing’s Fishing Clash Team Series. Catch the final round each day LIVE only on RFD-TV.
Hosted by Emmy Award-winning journalist Tanji Patton, “Goodtaste with Tanji” focuses on chefs and popular dishes from restaurants across the culinary spectrum, along with wines, cocktails, and spirits, too. As a travelogue, the show visits restaurants, diners, and eateries across the Lone Star State in fun and adventurous settings, plus the program occasionally travels to neighboring states like Louisiana and New Mexico. In addition, the show educates viewers on wine pairings and value buys available in current wine trends.
The Folds of Honor Patriot Cup presented by B&W Trailer Hitches is the third of four Major League Fishing post-season invitational events in the Fishing Clash Team Series presented by Bass Pro Shops. Catch it LIVE on RFD-TV.
FFA
RFD-TV News is proud to provide viewers across Rural America with gavel-to-gavel coverage of the 98th National FFA Convention & Expo in Indianapolis, Indiana on Oct 29 – Nov 1, 2025.