Rural Health Matters: When Winter Colds Just Won’t Go Away

University of Nebraska President Dr. Jeffrey Gold discusses lingering winter illnesses, shares strategies to boost immunity, and advises rural communities on when to seek medical care on Rural Health Matters.

Winter sunrise under a red sky

dzmitrock87 - stock.adobe.com

LINCOLN, NEB. (RFD NEWS) — As winter illnesses linger across rural communities, many are finding it hard to shake persistent coughs, fatigue, and other lingering symptoms. Understanding when a common cold becomes more serious can be critical for maintaining health during these months.

Dr. Jeffrey Gold, President of the University of Nebraska, joined us for this week’s Rural Health Matters segment to provide guidance on managing lingering winter illnesses.

In his conversation with RFD NEWS, Dr. Gold explained why some colds or respiratory infections seem to linger, whether repeated sickness is due to back-to-back infections or temporary immune suppression, and the warning signs that should prompt a call to a healthcare provider. He also offered practical tips for recovery, ways to support the immune system, and advice on when to seek further medical care if symptoms persist.

Finally, Dr. Gold emphasized the importance of proactive health measures during the winter season to help rural residents stay strong and healthy.

Related Stories
Texas Farm Bureau intern Jazmine Gutierrez-Davila uses her background and bilingual skills to connect kids to agriculture while attending Rodeo Austin’s Livestock Show.
New partnership focuses on rebuilding habitat for quail across the south
Nebraska Farm Bureau President Mark McHargue joined us to discuss wildfire recovery efforts in the state, impacts to agriculture, and conditions heading into the spring planting season.
Free program connects families to more than 100 farms with a new interactive app experience
Building on the USDA’s recently released Grazing Action Plan, the agreement formalizes collaboration between the USDA, Forest Service, and Bureau of Land Management to ensure more efficient, transparent, and responsive grazing management across federal lands.
SBA Administrator Kelly Loeffler breaks down the Grocery Guarantee Program, its goals for expanding farmer access to capital, and its potential impact on food production and prices.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

This week on Champions of Rural America, Congressman Nick Begich discusses the lease sale, its economic impact, and what it could mean for future energy production in Alaska.
SoilView’s Chris Nelson explains why soil testing is essential, how it enhances nutrient management, and why growers should focus on data-driven strategies to guide planting and fertilization this year.
Corn Refiners Association VP Kristy Goodfellow offered insight into the Feeding the Economy Report’s key findings, showing the breadth of agriculture’s economic impact and the challenges ahead.
RealAg Radio’s Shaun Haney discusses Canada’s new soil health strategy, its implications for producers, and its potential to support sustainable agriculture in Canada compared to USDA funding for conservation.
National Association of Wheat Growers President Jamie Kress discusses how rising fertilizer prices pressure wheat producers and the Administration’s consideration of lowering duties on Moroccan phosphate.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
More Shows
Bill Gaither, the founder of one of gospel’s most successful groups, the Gaither Vocal Band, and his wife, Gloria, are delighted to showcase their favorite gospel music during “Gaither Gospel Hour” on RFD-TV.
One of RFD Networks’ many efforts to showcase stellar American musical craftsmanship, “The Bluegrass Trail” showcases the greatest Bluegrass artists across the USA performing time-honored songs—many presented for the very first time. It’s a celebration of this nation’s musical roots right here on our Nashville stage!
Created by professionals who are horsemen themselves, “Equestrian Nation” is a program featuring stories about scores of different equine breeds and disciplines from all around the world.
Chris Cox has had a lifetime of education with the greatest, most important teacher of all: the horse. Simply put, Chris Cox Horsemanship shows horse people how to get results.
Best of America by Horseback is a top-quality television show that offers trail riders a long list of scenic locations to visit—incorporating educational information about the location’s trails, camping and lodging facilities, amenities, history, and other fun things to do at each place! Not to mention, they share valuable equine product recommendations!
In the first week of each month, “Down Home Virginia,” produced by the Virginia Farm Bureau, airs its half-hour program. Other states’ Farm Bureaus featured on different weeks include Texas, Arkansas, Indiana, Illinois, Tennessee, Idaho, and New York, and news from the American Farm Bureau from Washington, D.C.
Created by former Louisiana Farm Bureau PR Director and former host Regnal Wallace, “This Week in Louisiana Agriculture,” is one of the state’s longest-running TV programs.
From the rapid technological advances in the business of farming to the policy that helps shape the industry, growers get unparalleled perspective from these guys. Max Armstrong, Mike Pearson and Greg Soulje: the names producers have long known and trusted for agriculture news, weather, and commentary.
Watch Rural Evening News on RFD Network to catch up on that day’s news surrounding agriculture and markets from across the world.
When it comes to truck and tractor pulling, the National Tractor Pullers Association (NTPA) is a world leader as well as the sport’s oldest and most respected entity when it comes to premier competition. They host more than 280 sessions of pulling action throughout the U.S. and Canada.