Serving Up A Super Bowl of Guac: Mexico expected to export 110K tons of avocado for America’s Big Game!

While we still do not know which teams will play in this year’s Super Bowl, one tailgate snack is bound to make this year’s spread— guacamole.

In preparation for the big game, the Mexican avocado industry has announced it will export nearly 110,000 tons of the fruit just for this event.

Mexican avocados are distributed to more than 34 countries around the globe, and the U.S. is one of the largest customers.

Related Stories
Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.
U.S. Department of Health and Human Services Secretary Robert F. Kennedy, Jr. and U.S. Department of Agriculture Secretary Brooke Rollins today released the Dietary Guidelines for Americans, 2025–2030.
Long-term demand uncertainty is reshaping specialty crop strategies as producers adapt to fewer, older consumers.
FarmHER Nikki Boxler, aka The Maple Farmer, blends tradition with innovation, tapping into a bold new future for maple syrup.
USDA data indicates that 13.7 percent of U.S. households experienced food insecurity in 2024, the highest rate since 2014, even as most households remained food secure.
Canada’s new voluntary Grocery Sector Code of Conduct will take effect on Jan. 1, a goodwill effort to promote fairness and transparency between retailers and support farms that sell directly to stores.

Rural Lifestyle & Entertainment Shows
Follow Aumann Auctions coast to coast on a road trip adventure! Each episode of “Old Iron Adventures” highlights the challenges of hosting an auction. Plus, get behind-the-scenes looks, history lessons & meet a cast of very interesting characters along the way!
Hosted by Emmy Award-winning journalist Tanji Patton, “Goodtaste with Tanji” focuses on chefs and popular dishes from restaurants across the culinary spectrum, along with wines, cocktails, and spirits, too. As a travelogue, the show visits restaurants, diners, and eateries across the Lone Star State in fun and adventurous settings, plus the program occasionally travels to neighboring states like Louisiana and New Mexico. In addition, the show educates viewers on wine pairings and value buys available in current wine trends.
“California Bountiful” brings you up close with the people, places, food and farms that make California so delicious! The weekly show delivers a fun, entertaining and educational look at California’s farm to fork lifestyle, and everything in between.
Experts from the University of Nebraska Medical Center discuss health and how it impacts farmers, ranchers, and rural Americans on this special LIVE call-in show.
Mecum delivers the auction action to tractor fans everywhere, offering an unparalleled array of vintage and collectible tractors ranging from entry-level collector tractors that sell for a few thousand dollars to high-end, ultra-rare machines!