Smithfield kicks off this year’s Helping Hungry Homes before Super Bowl


Super Bowl Sunday is one of the country’s largest food consumption holidays, but Smithfield realizes 40 million homes don’t know where their next meal is coming from.

Partnering with Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, Smithfield kicks off their 2020 Helping Hungry Homes donation tour with more than 160,000 servings of protein.

“Whether at home or in Miami for the big game, all eyes will be on what’s happening in the stadium, but we can’t lose sight of our neighbors in need,” says Jonathan Toms, associate manager of charitable initiatives for Smithfield Foods. “Our goal with this donation is to ensure no one is forgotten in the fight against hunger even as the country ramps up for one of the biggest sporting events of the year.”

Helping Hungry Homes is Smithfield’s initiative focused on alleviating hunger and helping Americans become more food secure. Since 2008, Smithfield has donated more than 145 servings of high-quality protein to food banks, school nutrition programs, disaster relief efforts and community outreach programs across all 50 states.

This week, Smithfield and Southeastern Grocers presented a donation Feeding South Florida, located just minutes from where the Kansas City Chiefs and San Francisco 49ers will face off for Super Bowl LIV. This is the first of many donations from the organization to communities across the nation.