FarmHER + RanchHER is sponsored by:

‘The Frozen Farmer’ Katey Jo Evans Talks Entrepreneurship, ‘Ugly’ Produce, and Her New Book on Dirt Diaries

FarmHER Katey Jo Evans of The Frozen Farmer joins us for a sneak peek of the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast.

DELAWARE (RFD-TV) — Not all FarmHERs are born into agriculture. For Katey Jo Evans, her farming journey began when she married into a third-generation Delaware farm. Evans has since turned imperfect produce into delicious treats through her nationally recognized brand, The Frozen Farmer, and has expanded her creative ventures to include children’s books and kid-approved products.

She joined Kirbe Schnoor on the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast to dig into the operation’s background and share her insights on running a modern farm business. She also joined us on Wednesday’s Market Day Report for a sneak peek of the episode!

In her interview with RFD-TV News, Evans discussed her time in agriculture and how she balances farm life with entrepreneurship. She described the daily operations documented by Dirt Diaries host Kirbe, giving viewers a look at how her community interacts with her work. She also shared about the growth of The Frozen Farmer brand, how they manage the seasonal flip from fall to Christmas, and her newest journey into children’s literature with her new book, “Kenna, Produce Princess.”

Finally, Evans spoke about reconnecting with Kirbe on Dirt Diaries, highlighting what viewers can expect from her episode of FarmHER + RanchHER, and the lessons she hopes audiences take away about creativity, farming, and turning challenges into opportunities.

Related Stories
Todd Janzen with Janzen Schroeder Ag Law explains the updated ag data use agreement model and what it means for farmers and companies alike.
Sen. Amy Klobuchar has four years remaining in her Senate term and could decide to continue serving in that role while campaigning for Governor of Minnesota.
FarmHER Chris Nellis and her daughters navigate loss while carrying on a 300-year farm legacy, milking cows in upstate New York.
Justin Wheeler with the American Society of Farm Managers & Rural Appraisers joined us with insight into current farmland values and what to watch in the year ahead.
Tennessee 4-H members Jayden Hesson and Matthew Rochford joined us to discuss how 4-H is helping young leaders plan for the future of agriculture.
Mike Steenhoek of the Soy Transportation Coalition shares how extreme winter weather is affecting the ag transportation network and what producers should keep in mind as conditions slowly improve.

LATEST STORIES BY THIS AUTHOR:

FBN co-founder Charles Baron previews the upcoming Farmer2Farmer event and how technology and AI are shaping the industry, offering growers practical insights and farmer-led strategies for modern agriculture.
The USDA Agricultural Outlook Forum highlights modest price support from tighter supplies across cotton, grains, dairy, livestock, and sugar into 2026.
Farm Bureau Economist Faith Parum discusses the latest Farm Bill proposal and the path ahead for Congress and U.S. agriculture.
The Ranger Road Fire spreads from the Oklahoma Panhandle into Kansas as high winds and red flag conditions persist
Small Business Administration Deputy Administrator Bill Briggs joined us with an update on how the SBA is working to support rural communities and small businesses across the country.
President Donald Trump signed an executive order this week to accelerate domestic production of phosphorus and glyphosate, signaling that farm input availability is now treated as a national security risk.