There’s too many cherries and the market is unable to handle it

A longer-than-normal cherry season in the Golden State has led to an over-saturated market.

The president of the Northwest Cherry Growers says this has been the most unusual season they have ever experienced.

“We pushed our promotions back to start the last week of June and, you know, there’s a part of me that was wondering would it have made more sense to maybe go a little bit earlier, but if we did, we’d be promoting California cherries. So, it’s really a tough question and kind of a Catch-22. We never did gain that momentum and by the time our program started and by the time our growers got to the market, there just was no space. There was nothing there but a bunch of high-priced California cherries,” said BJ Thulby.

Thulby says he is at his wit’s end. He says they had buyer guests in every week, and they are trying to keep pressure on retailers to keep ads running. He says the situation has left growers in the Northwest having to scramble.

“Very much so. I mean, I’ve never seen anything like it. It’s been, for me, the most negative cherry year in my career. You know, we’ve had issues where if a grower didn’t have a specific amount of ten-row and larger fruit in his orchard, or her orchard, you know, these packers have just said there’s no value in picking it because you won’t even get back picking costs.”

He says there is a silver lining, though. Exports to markets in Asia have been good because consumers there love Northwest cherries.

Related Stories
In addition to their amazing show, RFD-TV’s “Where the Food Comes From” team also publishes a digital cookbook with recipes by people featured on the show.
As spring planting nears, Midwestern farmers are gearing up for a season filled with opportunities and challenges like market pressures and pest dynamics.
The Environmental Protection Agency (EPA) has recently unveiled a new herbicide plan, sparking concerns among soybean farmers across the United States.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join Host and Market Day Report Anchor Christina Loren as she interviews members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.