TONIGHT: Watch “Meet STRAUSS: The Tool You Wear” LIVE only on RFD Network and RFD+

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+

NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.

Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.

STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.

To learn more about STRAUSS and browse products, visit: www.strauss.com

Related Stories
The annual event brings together vintage equipment, live demos and thousands of visitors.
The behind-the-scenes role helps guide jump crews as they protect rural communities.
Each spring, students from across Crawford County visit Arnold Family Farm for an annual u-pick strawberry festival that connects kids with agriculture.
Favorable weather and hard work are leading to high strawberry yields and steady crowds at Green Acres Farm, a u-pick destination in Cochran, Georgia.
The court’s decision to deny the defendant’s motion to exclude the expert’s testimony serves as a sharp reminder of the high burden required to exclude expert testimony, particularly in the agricultural context, where “experience” is often the currency of reliability.
The goal is to start conversations and connect farmers with help when they need it.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Firefighters continue battling multiple wildfires across southwest Kansas as drought conditions fuel fire danger and raise concerns about additional cattle herd liquidation.
Dave Walton with the American Soybean Association joins us to discuss China’s new ag purchase commitments, E15 policy concerns, and spring planting conditions.
Jenna Stanton with the United States Cattlemen’s Association joins us to discuss beef import concerns, cattle market signals, and the latest developments surrounding U.S. beef trade.
Farmers will soon be asked to help shape some of USDA’s most closely watched crop and inventory reports.
RealAg Radio Host Shaun Haney joins us to discuss the latest U.S.-China ag trade agreements, market reaction, and what producers should watch moving forward.
Rayburn Electric Cooperative’s Chris Anderson discusses rapid AI data center expansion, mounting pressure on the electric grid, and impacts on agriculture and rural communities.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.