Two Leading Animal Health Care Product Brands as Sponsors of the World’s Richest One-Day Rodeo


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RFD-TV’s THE AMERICAN Announces Two Leading Animal Health Care Product Brands as Sponsors of the

World’s Richest One-Day Rodeo

OMAHA, Neb.Vetericyn and Animal Health International Inc., have joined on as sponsors of the world’s richest one-day rodeo, RFD-TV’s THE AMERICAN presented by Polaris RANGER. THE AMERICAN Rodeo will be held on March 2 at AT&T Stadium in Arlington, Texas. It is the richest one-day rodeo in the history of western sports with a $2 million payout. The top-five winners from the semifinals will compete against the top 10 athletes from the PBR World Final standings and Top 10 in the world standings.

“THE AMERICAN is very excited to announce the latest sponsors of this great event,” said Randy Bernard, president and CEO of Rural Media Group, “These two brands not only promote excellence in their work but excellence in the health of the animals so important to our event. I would like to thank Vetericyn and Animal Health International Inc. for their commitment and willingness to help better the sport. It’s very important for me to express that we could not create a monumental event, such as THE AMERICAN if our partners did not commit in a big way.”

Vetericyn, owned by the parent company Innovacyn, Inc., is a family of animal wound and skin care products that have been safely and effectively used on livestock, horses, cats, dogs and even exotic animals such as birds and snakes. Vetericyn prides themselves on the fact that their products are non-toxic, steroid-free, antibiotic-free and do not contain alcohol or tea tree oils. Innovacyn also produces a line for human use called Puracyn. Vetericyn, as well as Puracyn, are proudly made in America.

“This year’s THE AMERICAN promises to be a historic event - anyone who knows rodeo or even sports recognizes that this is as big as it gets,” said Tabitha Cromer, Marketing Communications & Trade Marketing manager for Innovacyn. “At Innovacyn, we’ve long supported rodeo athletes and animals and can’t wait to watch them compete at the highest level.”

Animal Health International Inc., has been serving the animal health community for over forty years and is the leading full-line animal health products, services and technologies company in North America.

Animal Health International’s products range from vaccines and pharmaceuticals to state-of-the- art equipment and software. The company provides their products and services to producers, veterinary businesses and dealer retail stores and provides a highly knowledgeable and seasoned sales force of more than 400 consultants to meet the needs of their customers. Animal Health International proudly gives back to the communities they serve through the funding and support of education initiatives, leadership on important industry topics and by continued support of youth in agriculture.

“We’re very excited to be a founding sponsor of THE AMERICAN, and our customers and employees are looking forward to being a part of this great event.” said William J. Sirico, Marketing Communications Manager, “We are an animal health products company, and we know the audience for The American reflects our core customer base. We’re happy to support this event, and these hard-working athletes.”

Tickets for RFD-TV’s THE AMERICAN, presented by Polaris RANGER, and the Iron Cowboy V are on sale at the AT&T Stadium Box Office, all Ticketmaster locations and at Prices for each event range from $20 to $150, not including taxes.


Notes to Editors:

About RFD-TV’s THE AMERICAN Presented by Polaris RANGER: Taking place at Dallas Cowboys’ AT&T Stadium on March 2, 2014, with an estimated attendance of 75,000, RFD-TV’s THE AMERICAN Presented by Polaris RANGER is the single largest 1-day cash prize event in the entire history of rodeo. With $2-million on the line, the best athletes in the world will be gathering in Dallas to compete in one epic day of raw rodeo will, skill and power. THE AMERICAN is inviting the top 10 athletes in each of the traditional rodeo sports as well as the top 10 from the PBR. The top 10 bull riding contestants will be invited after the PBR World Finals in Las Vegas, and the remainder of the primary rodeo sports contenders, will be determined after the top ten in the world are named. In addition to the 10 invites, THE AMERICAN will make five additional spots available for any rodeo athlete in the world through five regional qualifiers. If one of those athletes goes on to win their respective event at THE AMERICAN they will split an additional bonus pool of $1-million dollars in prize money. With the help of broadcast partners and sponsors, RFD-TV will be broadcasting the event LIVE on the day, helping to bring the totality of this defining western sports experience to a wide national audience. For more information, please visit: and Follow us on Twitter @RFDTVAMERICAN and on find us on Facebook:

About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RURAL RADIO on SiriusXM channel 80, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family. RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced. Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN. For more information, visit,, and Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet @RURALRADIO80

About Vetericyn: Vetericyn provides immediate-acting, one-step wound and skin care products for animals. The sprays and gels are non-toxic, steroid-free, antibiotic-free, and do not contain alcohol or tea tree oils. Vetericyn doesn’t harm healthy tissue and is safe for use on all animal species of all ages.

Vetericyn products are available in pet stores nationwide, including Petco; at feed and tack stores, including Tractor Supply Co.; via licensed veterinarians; and through the company’s network of distributors.

About Innovacyn Inc.: Based in Rialto, Calif., Innovacyn Inc. is a privately held company that provides premier human and animal healthcare products based on advanced scientific research. For more information about Innovacyn, visit To learn more about Innovacyn’s products for the human market, visit, and for animals, visit All Innovacyn products are made in the U.S.A.

About Animal Health International, Inc.: The leading full-line animal health products, services and technologies company in North America, representing and distributing products for more than 1000 manufacturers in the areas of companion animal, equine, beef and dairy cattle, poultry and swine. Animal Health International meets the needs of our customers and suppliers with strategically-located distribution points, more than 400 sales and customer service representatives, innovative technologies, and the broadest offering in the industry. Animal Health International has been serving the animal health community for more than 40 years by providing our dealer, producer and veterinary customers quality products, services and technologies at competitive prices, by partnering with and supporting both leading and emerging manufacturer partners, and by engaging and developing motivated and talented employees at all levels. We proudly give back to the communities we serve through the funding and support of education initiatives, leadership on important industry topics, and by continued support of youth in agriculture. For more information, please visit